February 28, 2008
Did You Go Broke With Adwords?
Many people marketing a business on the Internet have heard of Google AdWords at one point or another. You can do certain things to make Adwords profitable. Consequently, you can nearly lose your shirt as well if you lack a solid understanding of AdWords & how it really works.
Google is all about relevancy. Google places a huge emphasis on this for their users and this is a key central concept in understanding. You can avoid getting charged $5 or $10 for a click if you take some precautionary but often necessary steps.
1. Create an ad campaign that closely matches similar keywords.
For example, you sell dog grooming hair brushes.
Your initial thought may be to bid on keywords like "pet" and "pet supplies." Google considers these as general keywords. People looking for dog grooming hair brushes will not most likely look for "pet supplies."
The person looking for a dog grooming hair brush already knows what he or she wants. You want your ad to target that person directly and your conversation rates will increase.
Group and bid on keywords like "dog grooming supplies," "dog grooming brushes," and "dog grooming hair brushes." Each of these keyword phrases has one thing in common: the phrase "dog grooming." These are relevant. Make sure each keyword in each ad group has one common word or phrase.
2. Make sure the body copy contains keywords.
When you write the actual copy for your ads, you need to have the keywords you bid on written into the ad.
This helps driver laser focused traffic to your site, Google rewards you by having a higher position for lower cost, your ad is shown more and you please the Google users because you provide exactly what they are looking for.
(Hint: The name of the game is relevancy).
3. Put your keyword in the Adwords ad headline, body and display URL address.
When someone searches for a specific keyword, all the listings that contain that keyword, whether it is in the metatags, in the name of the web address or in the headline, are bolded to make it stand out to the searcher.
In this way, everyone wins. The user gets exactly what they searched for. Google wins because that user will return again due to his satisfaction. And ultimately, you benefit from it because you potentially gained a new subscriber or customer and that means cash in your pocket in the end.
4. Create a landing page for each keyword you bid on.
One of the tricks to getting higher relevancy and higher quality scores in Google's mind is to drive traffic to very specific landing pages.
Each keyword you bid on should be slightly altered so when someone clicks on your ad, they still see the same keyword or something very similar to it in the headline and in the body of your copy on your website.
For example, you search for "dog trainers in Seattle." You see an ad that says "Dog Trainers in Seattle." You think to yourself this is exactly what you wanted. You click on the ad to go to the website.
The first thing you read on the web site is "3 Dog Trainers In Seattle Reveal Shocking Secrets that Show You How You Can Fix The Top 10 Most Common Dog Problems Without Having To Pay $1000s In Consultation Fees...All From The Comfort Of Your Own Home."
This website tells you exactly what you are looking for. Fido has some problem you want to fix but yet you are on a budget. And you want someone you can go to locally, not someone who is based out of Atlanta, Georgia.
Posted by billenross at 06:24 PM | Comments (0)
May 20, 2006
If I Had Only Known Then What I Know Now!
Hindsight, we all know only too well, is a wonderful thing. For example, if we had only known that the ceiling on membership at a popular site was going to be subscribed so quickly - we would have joined up the minute we heard about it.
If we had only known that niche marketing was going to be so wildly popular we would have focused on that instead of MLM.
If we had only known that Google was going to change its algorithm and the rules of AdWords were going to change we would have...
Stop.
Stop, stop, stop.
In the world of Internet marketing, you can safely bet that the only constant is the rate of change! There's always news of the latest product dropping into your email inbox. There's always another promise of quick and easy money. Google will keep changing its algorithm, and new search engines are quite likely to pop up to challenge Google.
What can you do about this? Four main things:
(1) Continue To Educate Yourself.
Understand that those who rise to the top of any field - whether it's internet marketing or something else - are good at what they do. This means that they never stop learning. There are always new materials, new techniques and probably new 'experts' showing the way.
Most of us learn in three main ways: (a) from experts who specialize in a certain niche related to our field; (b) from others who are following the same path as we are, and (c) by trial and error, from our own results.
You will find that the more you immerse yourself in the world of internet marketing, the more you will be able to analyze which products, services and opportunities are right for you.
(2) Focus. Pick One System And Give It A Fair Go.
Countless people who start out on the internet with high hopes follow the same pattern. They get excited about a new product or system. They throw themselves into it and invest long hours (and potentially quite a bit of money) in getting it up and running. It might be e-books sold from mini-sites; it might be setting up an eBay business; it might be directory-type sites with text manipulators; it might be AdWords or content sites optimized for AdSense.
Then one day they get wind of another new system (probably one created by someone who claims "the gurus are angry with me for giving away all their secrets..."). Discouraged by the lack of results with the first "opportunity", they decide to let it rest for a while and try the new one. Back they go into the cycle of try-the-new-product, get-discouraged, discard-it-and-try-the-next-thing.
And so it goes on. Months pass. Perhaps years pass. They struggle to pay the credit card bills mounting from buying into every new system that comes along... with very little money coming in to offset their 'investment'. As they look back, they start muttering "If I had only known then what I know now..."
If you can recognize yourself in this scenario, the good news is this: Now you DO know better. You don't know what the next new product will be that's going to set the internet world abuzz, but you do know enough to choose a system that's right for you and stick to it.
(3) Take The Time to Plan.
Give yourself from two to four weeks to regroup. Go through all the products you have on your shelves or on your computer. Make a list. Decide which products you now know (so wise with hindsight!) to be worth keeping. Then analyze the 'keepers' and pick on the best system for YOU to use at this time. (This will depend upon your level of knowledge and which one you would enjoy most. Work with your strengths.)
Finally, devise a game plan. You are going to focus on this ONE method and devise a practical time-line to achieve results. Don't be in a rush. Make sure you give yourself enough time to see it 'take hold' so the money starts flowing in. That will give you the motivation to continue.
Clear the decks, physically as well as mentally. Put all the products that don't fit in with your plan in boxes or on disk for safekeeping. You may return to them one day, but if you've chosen the system that's right for you, you probably won't.
4. Don't Get Distracted by New Products.
Resolve to buy ONLY products or services that will save you time or money in implementing the system you have chosen. Never buy anything on impulse. Print out the sales letter, read it through, then put it aside. Read it through again the next day. Does it still seem so appealing? Check out a few forums to listen to the buzz. If a product doesn't deliver, you'll soon hear about it. If it is exceptional value, you'll hear about that, too.
Some questions to ask: "Will this help me to streamline the business I have chosen? Is it worth the money? Will it make a significant difference?" And above all, "Do I need this, or is it just another distraction?"
Resolve to make this the year you will succeed. No more pocket change. No more "If I had only known..."
You DO know.
So make it work.
Posted by billenross at 10:14 AM | Comments (0)
April 25, 2006
The Secret of Doing Without Doing
Of all the self help books, tapes, and CD's I've purchased in my lifetime, there has only been one that had a profound effect on both my personal life (how I feel on the inside), and my finances (which sometimes has a very big effect on how I feel on the inside!).
Dr. Robert Anthony's 6 week audio course changed my life for the better, and it did it quickly. Here is an excerpt; it will give you a small, but clear peek into the mind of an amazing human being.
One of the mistaken certainties or misconceptions most people operate under is that you get what you want in life by what you DO, or through the actions you take. Most people believe that the DOING or action part is what makes things happen. However, this causes you to create in reverse.
Let me explain. The reason we put a lot of emphasis on action is because we do not understand the power of our thought.
If you analyze it, 90% of most people's actions are spent trying to compensate for inappropriate thought. The Chinese philosopher Lao-tsu said that, "In the practice of the Way, every day something is dropped. Less and less do you need to force things until finally you arrive at *non action* When nothing is done, nothing is left undone".
What he is talking about is *doing without doing* The problem is that most of us are preoccupied with "doing". Unfortunately most of our doing usually involves struggle. In the western world we are conditioned to be action oriented, so we place a tremendous value on doing. We are so busy doing that we do not realize that all this "doingness" causes us to create in a reverse fashion.
Most of our actions are out of fear, worry or doubt because we believe nothing will get done unless we DO something.
In other words, we are trying to force our desire into manifestation through action. If your decision to DO is dominant, then you will not focus on what you want to BE in the present moment. This causes you to miscreate because BEING is the first and most important step in the creative process.
Here is the secret. It is not your action that makes things happen, it is your intent. You can reduce the need for action to a very minimum by allowing yourself to focus on what you desire until you feel the positive energy begin to move within you. This energy is not based on doubt, fear, anxiety, worry or need. If you focus on what you want instead of what you don't want, you will know when it is time to take action. And when you do, it will be effortless. Doors open and the entire universe will conspire to assist you in your desire.
Put simply, you should take no action on anything until you have visualized your desire and made it real enough in your mind that your next action (step), whatever it is, seems like the most logical step. How can you know the next logical step? Here is the test that you can give to yourself before taking any action. If you focus on what you desire and still feel overwhelmed or anxious, then you are not ready for any action. You know you are ready when it feels like the next logical step is effortless. There is no effort, no strain, and no pain. What we want to do is to use the leverage of energy, the same leverage of energy that creates everything in the universe.
However, we are so caught up in the reality of WHAT IS, that we feel we must create everything through mental effort and physical activity. Have you ever seen people who seem to have all the wonderful things in their life without much effort? It almost seems like they have an advantage over everyone else. Then you see the people who work the hardest usually have the least. That doesn't seem fair does it? But that's the way the universe works.
Unfortunately, those who work the hardest usually have the least because they haven't learned the leverage of aligning their energy. They are going about creating their lives the hard way. They are trying to use their actions to create what they want. We have also been programmed that in order to have what we desire we must work hard. How many times have you heard - "No pain, no gain." The implication is that if you want to make something of yourself, you must work hard. The message is clear - if you are not hurting or struggling, you are not moving forward.
But here is the truth - anytime you are struggling you are miscreating. Anytime you feel pain or struggle, your magnetic point of attraction is directed to that which you do not want, rather than to that which you desire. Read it again! Actions are necessary, but they are the last component of the creation processes. Actions cannot be used effectively to initiate results, because initiation is the function of BEING, then thought, then action.
Remember, the creation of anything is through your vibration. Everything vibrates, and it is by that vibration that we harmonize and attract experiences to ourselves. So before you act or do anything, first ask yourself, how am I vibrating? How do you tell?
You tell by how you FEEL. Your feelings show you your vibration. How you feel determines what you attract. When you use the process of creating by only focusing on what you want instead of what you don't want, you will see that the universe will provide a different set of circumstances for you that requires much less action. This puts you in a state of "doing without doing" or action without effort.
Copyright © 2004-2006 Dr. Robert Anthony. All Rights Reserved.
Dr. Robert Anthony - Know How To Be Rich
Bill Enross
Posted by billenross at 09:26 PM | Comments (0)
February 23, 2006
Using Google Adwords To Drive Laser Targeted Traffic
The biggest well known secret in generating wealth in the Internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized.
Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many Internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising technique that would be worth every cent, except Google Adwords. The surge in popularity of Google Adwords is very evident as you can see so many sites showing the now familiar text boxes.
In using Google Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
Posted by billenross at 09:31 AM | Comments (0)
February 22, 2006
Search Engine Marketing
Anyone who owns a website knows the importance of Internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.
There are different Internet marketing tools that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.
Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.
People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right Internet marketing tools to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools.
Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site's content must have favorable keyword density that is search engine friendly.
Content is one of the most important Internet marketing tools itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Thus, you must continuously find new ways of attracting more traffic.
Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective Internet marketing tools to gain more traffic. One of the most popular Internet marketing tools today is the use of Pay per Click advertising. In this method, you will bid for a particular keyword in a specific search engine.
If you have the highest bid then your sites link will be the top result. This Internet marketing tool is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting high traffic.
For more information from the undisputed "King" of Google Adwords, you need to listen to what Perry Marshall has to say.
Posted by billenross at 08:51 PM | Comments (0)
